above: words by embodyart  

favorite words

It's funny that the following two words could be considered opposites of each other.

pellucid
adjective
translucently clear: mountains reflected in the pellucid waters.

  • lucid in style or meaning; easily understood: he writes, as always, in pellucid prose.
  • (of music or other sound) clear and pure in tone: a smooth legato and pellucid singing tone are his calling cards.

obfuscate
verb
render obscure, unclear or unintelligible: the spelling changes will deform some familiar words and obfuscate their etymological origins.

  • bewilder (someone): it is more likely to obfuscate people than enlighten them.

Have heard obfuscation defined as lying by ommission.

 
 
   
   

the power of words

embodyart loves the power and mystery of language. Words are one of the most effective and simple weapons at human disposal. We often provide writing services to accompany pieces we design.

We write website copy from scratch or help polish, edit and coordinate your existing materials. We write resumes and cover letters, marketing materials, forms and articles. We can edit your text too, streamlining your message for effective results.

naming
Whimsical, sweet, clever, modern, romantic, intelligent, exotic — what's in your name?

What's in a name? That which we call a rose by any other name would smell as sweet.”

— Juliet, William Shakespeare

What is in a name? An impression. A feeling. A sound. Juliet loved what was behind the name but the name affected her life.

Make your name work for you. Make it speak for you because it will. Like a logo, a name creates an instant impression. Besides writing copy for websites and other needs, we excel at naming products and services, headlines for ad copy, taglines for campaigns. A name is grasped visually as well as verbally or aurally.

See categories above left for more embodyart writing samples. Call to discuss your projects.

for word lovers